Some redesigns come together so smoothly it almost seems magical. This is not one of those projects. Redesigning FloatingLuxuries.com proved to be a challenge on many fronts, but I learned a lot about being a better web designer along the way.
How do you market a paper punch? It may be useful, but exciting? Not so much. This is the story of the redesign of McGillinc.com, and the steps I took to drive people to the site.
Redesign the flagship e-commerce site of a growing multi-million dollar company? No pressure! Just another day on the job at Advantus.
