E-mail marketing receives lots of abuse. Just check your Spam folder, and you will find loads of terrible e-mails. When I came on board at my company, we probably would have made that list of e-mail abusers, but with the right communication and coordination, I have been able to turn Mercury Luggage's e-mail marketing into an asset.
Some redesigns come together so smoothly it almost seems magical. This is not one of those projects. Redesigning FloatingLuxuries.com proved to be a challenge on many fronts, but I learned a lot about being a better web designer along the way.
How do you market a paper punch? It may be useful, but exciting? Not so much. This is the story of the redesign of McGillinc.com, and the steps I took to drive people to the site.
Redesign the flagship e-commerce site of a growing multi-million dollar company? No pressure! Just another day on the job at Advantus.
As a non-profit radio station, WQOP operates on a shoestring budget, so I decided to pitch in with a brand new logo and communications strategy. I was doing the work anyhow for my Master's coursework at the University of Florida, and I was determined to do some good along the way.
